Untangle
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Oday is a strategic tech consultancy. We help businesses identify the shift early, understand what it means and act on it.

By blending strategy, behavioural design and technology, we turn insight into strategies, products and services.

Want to go deeper on how AI transforms business, without booking a meeting, catch me on Marvin (Danish, sorry)

Clients

Selected work with ambitious organisations navigating change.

Diagram of an atom showing protons and neutrons in the nucleus, with electrons orbiting in circular paths.

Services

Analysis and tech-anthropology
Deep analysis, customer journey mapping and tech-anthropology to understand how AI and technology shape business, behaviours, opportunities and risks.

Future modelling and strategy
Exploring futures with foresight methods. Turning complexity into resilient strategies and roadmaps that let organisations act with confidence today and stay prepared for tomorrow.


Design and innovation
Service -, experience -and business design that helps companies innovate and embrace the impact of AI, securing relevance and authority.

SETUP

Oday is built around a flexible core. For each assignment, we identify, match and orchestrate the right specialists to unlock the opportunity.

Small by design. Thorough by nature. Broad when needed.