IMPLEMENTING AI TO OPTIMIZE WORKFLOWS ACROSS DEPARTMENTS
Esmark’s AI journey has transformed both marketing and operations, automating tasks and enhancing cross-team collaboration for greater efficiency and scalability.
Client
Esmark
Industry
Holliday rentals
Key deliverables
AI governance framework & operational support solutions
disciplines & Services
OPTIMIZING AI UTILIZATION ACROSS ESMARK
Esmark's AI journey is structured into two distinct tracks, each designed to unlock potential within the organization.
Track 1
STREAMLINING MARKETING OPERATIONS WITH AI
In the first track, we focused on the marketing department, identifying key tasks like content creation and pricing management. We developed an AI governance framework that integrated tools aligned with Esmark’s goals, streamlining high-demand marketing tasks and enabling the team to prioritize impactful work.
Track 2
ENHANCING OPERATIONAL EFFICIENCY WITH SUPPORT SERVICES AI TRACK
Next, we expanded to support Esmark’s operations, creating AI-driven solutions for service technicians, cleaning, and administrative staff. Through user research and prototyping, we addressed operational challenges like guest inquiries and task management, ensuring the solutions integrated smoothly into Esmark's service culture.
The Challenge
Esmark needed a strategy to integrate AI across departments without disrupting existing practices. Identifying effective AI use cases was essential for both marketing and operations.
The Approach
We used interviews and workshops to align AI tools with specific tasks, optimizing workflows and reducing low-value tasks.
In operations, we moved from prototypes to real-life solutions that generated actionable insights for technicians, inventory, and guest interactions.
RESULTS ACROSS TRACKS
By implementing AI, Esmark has improved productivity, streamlined workflows, and positioned teams for ongoing digital transformation. These innovations free up resources for strategic work, reinforcing Esmark's commitment to service excellence.
