A complete website redesign from A-Z
We revamped Welltec’s website with a focus on a user-centric design and a structured content framework, enhancing user interaction, improving content discoverability, and clearly communicating their mission for a seamless digital experience.
Client
Welltec
Industry
Oil and gas
Key deliverables
Web design
oday services
Delivering a User-Centered Website with Strategic UX and Content Enhancements
As part of Welltec’s website revamp, we conducted a UX audit and heuristic analysis to identify and resolve key usability challenges. By applying user-centered design principles, we developed a robust design system that streamlined both aesthetics and functionality.
This resulted in interactive prototypes that created a foundation for development handovers. We also equipped Welltec’s team with the knowledge to use these design components effectively, empowering them to manage future updates and maintain a consistent user experience.
Parallel to the design process, we developed a tailored content framework that aligned with Welltec’s new brand identity and focused on improving content discoverability. By strategically integrating SEO and user intent, we ensured that the content served a purpose, guiding users through the site.
The framework was designed to make the site more accessible and engaging, delivering a cohesive digital experience that met both Welltec’s goals and user expectations.
The Challenge
Welltec’s previous website struggled with low visibility, challenging usability, and inefficient backend performance, which negatively impacted the overall user experience and the company's digital presence.
The Approach
We carried out a heuristic UX audit, formulated new design principles, reorganized the information architecture, and developed an SEO-driven content strategy.
In parallel, we created a comprehensive design system to ensure consistency across the site and to streamline future development. Using Umbraco as the foundation, the website was revamped to ensure optimal functionality, scalability, and a smoother user journey.
The Output
The revamp resulted in a responsive streamlined web design and enhanced communication throughout the site with a SEO-driven content framework.
This also included interactive prototypes that laid the foundation for development handovers, ensuring a smooth transition from design to implementation.
